Dental Membership Plan Examples & Pricing Structures

Explore illustrative adult, child and periodontal dental membership plan structures, costs and design considerations.

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Three illustrative membership plan designs

The examples below describe possible benefit structures, not current StonePrism plans or recommended prices. Practices should cost their own services and obtain appropriate legal review before launch.

Adult preventive

Potential structure: two periodic examinations, two routine cleanings, indicated radiographs and a stated discount on eligible additional services.

Child preventive

Potential structure: age-appropriate exams, cleanings and preventive services with clear limits and exclusions.

Periodontal maintenance

Potential structure: an appropriate schedule of periodontal maintenance visits, with clinical eligibility and any additional care billed separately.

How to set a sustainable price

Estimate the cost of included services using expected utilization rather than assuming every member uses all benefits or none. Add processing and administrative costs, account for discounts and determine a sustainable contribution margin.

Terms every plan should explain

  • Included services, frequencies and exclusions
  • Membership term, renewal and cancellation rules
  • When discounts apply and whether they can be combined
  • Refunds, missed appointments and transfer rules
  • A clear explanation that the program is not dental insurance, when applicable

Continue with In-House Dental Membership Plans and Dental Membership ROI Calculator.

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